Tag Archives: marketing

Clear Communication Enhances The Customer Experience

This afternoon, I went shopping for Christmas gifts for my niece.  In a well-known children’s clothing store, I puzzled over the sizing nomenclature on clothing labels.

“What is size 6X?” I asked the salesperson.

“It’s a size seven,” she replied.

OK… why not simply label it size seven?

A month ago, I called a local place to make reservations for my daughter’s birthday party.  I started inquiring about availability and rates.  On the other end of the phone, the young lady said, “You can find all that information on our web site.”

Sorry, but that’s not acceptable customer service.  Had my child not desperately wanted to have her birthday party there, I would have hung up.

Web sites are wonderful, they’re accessible 24/7 at your convenience.  But when I call your business, I want to sound you out.  I’m considering a business relationship of some sort.  What’s the tone of voice like on the other end?  Is that person knowledgeable about the product or service they’re offering?  Telling me the information is available online is almost saying that you’d rather not be bothered.

Clear communication is key for any business.  Whether you’re a mom and pop retailer, a startup owner seeking venture capital, or a Fortune 500 company, you need to put clear ideas across verbally as well as in writing.  What’s your business communication style?